With a background in Graphic design, I was swept into the world of web more than 15 years ago. I'm currently living and working in the Midwest. I'm leading the product design for a non-profit SaaS software solution for people management and online giving. In my spare time, you can find me making handmade leather goods, woodworking, and hiking around in the woods. I've had the privilege of building a UX team from the ground up, watching a business grow exponentially, and learning a ton in the process. I'm always looking for opportunities to make a difference, make things better for people, and learn how something works.
Role: Team Lead / Design / User Research
"I can't find the product details."
"I have to click on each pattern just to see it."
"I don't know how to see everything the product is available in."
Page Speed was a major issue, running an average of 12 second load time with 15+ seconds on mobile. The performance of a page is the foundation of the good experience so we knew it needed to be addressed. The mobile layout required multiple scroll interactions to explore product options. Element hierarchy was unintuitive and disjointed. Pattern selection, particularly on mobile, was cumbersome and uninspiring.
Participant Demographic:
Female / 35-55 years old / Midwest & East Coast / Price Conscious Shopper / Existing Customer / Belongs to a Vera Bradley fan group / Desktop and Mobile User / Facebook User
Participants were given a set of cards with a section of the product page on each. They were asked to sort the cards and arrange them based on which section was most helpful in making a purchase decision. Participants were allowed to sort the cards in any way that made sense to them. Each person was asked to explain the reasoning behind their arrangement.
We saw a range of sorting techniques, some were organized like a web product page, others arranged in a columns. Some participants grouped cards they interpreted to be irrelevant and discarded them to the side.
Role: Team Lead / UX Design
The business, developers, and designers needed to fully understand user on-boarding process. I developed this flow capturing all of the customers interactions. We were able to use this document to find missing pieces of the experience or dead ends.
Role: Branding / Wordpress Woocommerce Development / Site Design
Ten Ten Marker is a concept project developed in to a working prototype. Rather than letting an exciting idea never come to anything, I began experimenting with concept. So much of learning is doing.
If you'd like to work together send me an email. I'd like to hear about your project.
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